Greater Lansing Tourism
Ambassadors Program

Why I Became A CTA...

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The Greater Lansing Tourism Ambassadors Program is a certification program presented by the Greater Lansing Convention & Visitors Bureau that serves to increase tourism by inspiring front-line hospitality employees and volunteers to work together to turn every visitor encounter into a positive experience.

The premise is simple. If front-line employees and volunteers (those who come into immediate contact with the visitor) provide quality service to visitors (convention attendees, leisure and business travelers, etc.), the visitor is more likely to have a positive experience.

Visitors who have positive experiences are more likely to return at some point in the future. And, they share their perceptions with their friends. Everyone benefits – visitors, hospitality workers and their employees, and the local and regional economies.

This “new future” of tourism is accomplished by customizing a program for the Lansing region that is more than just training…it’s certification. Successful candidates will receive the designation of Certified Tourism Ambassador™ (e.g. John Smith, CTA) and will renew their certification on an annual basis to maintain their knowledge and skill base. The GLCVB has partnered with Mickey Schaefer and Associates, LLC to present this nationwide certification program that is rapidly being adopted by CVBs across the country. To date, over 7,000 individuals have achieved the CTA designation nationwide, with over 20,000 expected by 2012.


Download the brochure for more information.

Blog post: Becoming a Certified Tourism Ambassador for a Better Stronger Greater Lansing
by Mike Bowler, Sr.